PRIVACY POLICY

Desi Beats Dance Company Ltd.

Last Updated: February 2026

1. Introduction

Welcome to Desi Beats Dance Company Ltd. We are committed to protecting your personal information and your right to privacy.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, visit our website (www.desibeatsdance.com), or participate in our dance classes, workshops, and events.

By using our services, you agree to the collection and use of information in accordance with this policy.
If you do not agree with the terms of this Privacy Policy, please do not access our services.

Data Controller: Desi Beats Dance Company Ltd, based in South Wales, United Kingdom.

2. Information We Collect

We collect information that you provide directly to us and information that is automatically collected when you use our services.

2.1 Personal Information You Provide

When you register for classes, book events, or contact us, we may collect:

  • Contact Information: Name, email address, phone number, and postal address

  • Booking Information: Class preferences, scheduling details, and attendance records

  • Payment Information: Billing details processed securely through our payment provider (Bookwhen and associated payment processors)

  • Health and Safety Information: Medical conditions, injuries, or disabilities relevant to your safe participation in dance activities

  • Emergency Contact Details: Information about who to contact in case of emergency

2.2 Information About Minors

When minors (under 18 years old) participate in our school workshops or other classes, we collect information from parents or legal guardians including the child's name, age, and any relevant health information. We obtain explicit consent from parents/guardians before collecting or processing any information about minors.

2.3 Photos and Videos

We may take photographs and videos during our classes, workshops, performances, and events. These may be used for:

  • Marketing and promotional materials

  • Social media posts (Facebook, Instagram, TikTok)

  • Website content

  • Documentation of events and classes

We will always seek your explicit consent before using photos or videos featuring you or your child in any public-facing materials. You have the right to opt out or request removal at any time.

2.4 Automatically Collected Information

When you visit our website, we may automatically collect:

  • Device information (browser type, operating system)

  • Usage data (pages viewed, time spent on site)

  • IP address and location data

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Service Delivery: To provide, operate, and maintain our dance classes, workshops, and events

  • Communication: To send class confirmations, schedule updates, and respond to your inquiries

  • Payment Processing: To process payments for classes and events

  • Health and Safety: To ensure your safe participation in our activities and respond to emergencies

  • Marketing: To send promotional materials about our services (with your consent)

  • Website Improvement: To analyze usage patterns and improve our website

  • Legal Compliance: To comply with legal obligations and protect our rights

4. Legal Basis for Processing (GDPR)

Under GDPR, we process your personal data based on the following legal grounds:

  • Contractual Necessity: Processing is necessary to perform our contract with you (providing dance classes and services)

  • Consent: You have given explicit consent for specific purposes (e.g., marketing communications, photo/video usage)

  • Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., improving services, maintaining records)

  • Legal Obligation: Processing is necessary to comply with legal requirements

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information with:

  • Service Providers: Third-party companies that help us operate our business (e.g., Bookwhen for booking management, payment processors, website hosting)

  • Venue Partners: Studios and venues where we conduct classes (only necessary information)

  • Legal Authorities: When required by law or to protect our rights and safety

  • Business Transfers: In connection with any merger, sale, or transfer of our business

All third parties are required to maintain the confidentiality and security of your information and use it only for the purposes we specify.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

  • Contact and booking information: Retained while you are an active customer and for 2 years after your last interaction

  • Financial records: Retained for 7 years as required by UK tax law

  • Health and safety information: Retained for the duration of your participation and 3 years thereafter

  • Marketing consent: Retained until you withdraw consent

7. Your Rights Under GDPR

If you are a resident of the UK or European Economic Area, you have the following rights:

  • Right of Access: Request a copy of the personal data we hold about you

  • Right to Rectification: Request correction of inaccurate or incomplete data

  • Right to Erasure: Request deletion of your personal data (subject to legal obligations)

  • Right to Restrict Processing: Request limitation on how we use your data

  • Right to Data Portability: Request transfer of your data to another organization

  • Right to Object: Object to processing based on legitimate interests or for marketing purposes

  • Right to Withdraw Consent: Withdraw consent at any time (without affecting previous processing)

To exercise any of these rights, please contact us using the details provided in Section 12 below.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Secure storage of physical and electronic records

  • Encryption of sensitive data during transmission

  • Access controls limiting who can view your information

  • Regular security assessments and updates

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Third-Party Services and Links

Our website and services may contain links to third-party websites and services, including:

  • Bookwhen (booking system)

  • Social media platforms (Facebook, Instagram, TikTok)

  • Payment processors

These third parties have their own privacy policies, and we are not responsible for their practices. We encourage you to review their privacy policies before providing them with your information.

10. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand user behavior. Cookies are small data files stored on your device.

Types of Cookies We Use:

  • Essential Cookies: Required for the website to function properly

  • Performance Cookies: Help us understand how visitors use our website

  • Marketing Cookies: Used to deliver relevant advertisements (with your consent)

You can control cookies through your browser settings. However, disabling certain cookies may affect your ability to use some features of our website.

11. Children's Privacy

We take the privacy of children seriously. When children under 18 participate in our school workshops or other classes, we:

  • Obtain explicit consent from parents or legal guardians before collecting any personal information

  • Collect only the minimum information necessary for safe participation

  • Do not use children's information for marketing purposes without parental consent

  • Allow parents to review, update, or delete their child's information at any time

Parents have the right to refuse consent for photos or videos of their children and can request removal of any content at any time.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

Desi Beats Dance

Email: Info@desibeatsdance.com

Phone: 07496 202640

Website: www.desibeatsdance.com/contact-us

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority, if you believe we have not handled your personal data appropriately.

ICO Contact Information:

Website: www.ico.org.uk

Phone: 0303 123 1113

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. The updated policy will be posted on our website with a revised "Last Updated" date at the top.

We encourage you to review this Privacy Policy periodically. If we make material changes that significantly affect your rights, we will notify you by email or through a prominent notice on our website.

Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.

14. International Data Transfers

Your information may be transferred to and processed in countries outside the UK and European Economic Area. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with GDPR requirements, including:

  • Standard contractual clauses approved by the European Commission

  • Adequacy decisions confirming the recipient country provides adequate protection

  • Other legally approved transfer mechanisms

15. Consent and Opt-Out

By using our services, you consent to the collection and processing of your information as described in this Privacy Policy. You may withdraw your consent at any time by:

  • Unsubscribing from marketing emails using the link provided in each message

  • Contacting us directly to opt out of specific data processing activities

  • Requesting deletion of your photos/videos from our marketing materials

Thank you for trusting Desi Beats Dance Company Ltd with your personal information.
We are committed to protecting your privacy and providing you with exceptional dance experiences.

Let's dance!

Himanshi
Founder, Desi Beats Dance